VIDEO PRODUCTION VIDEO STYLES

Video production varies significantly based on the style, primarily falling into two categories: scripted and documentary-style (doc-style) videos. Each style involves distinct processes and serves different purposes, shaping the final output uniquely.

Scripted Videos

Definition and Use: Scripted videos are meticulously planned narratives to convey a specific message or story. These videos often involve fictional elements and are used to promote products, services, or brand stories creatively.

Production Process:

Pre-Production:

• Concept Development: This initial stage involves brainstorming ideas and developing a storyline that aligns with the brand's goals.

• Scripting: A detailed script is written to outline dialogue, actions, and key scenes. This step ensures that the narrative flows smoothly and covers all essential points.

• Storyboarding: Visual storyboards are created to map out each shot, helping the team visualize the video before filming begins. This includes planning camera angles, lighting, and movements. Production:

• Filming: The shooting takes place, adhering closely to the script and storyboard. This stage involves coordinating actors, locations, and equipment to capture the planned scenes.

• Direction: A director oversees the shoot to ensure that performances and technical aspects align with the vision. Post-Production:

• Editing: Footage is edited to create a cohesive story. This includes cutting scenes, arranging sequences, and adding transitions.

• Special Effects and Graphics: Additional elements like animations, text overlays, and special effects are incorporated to enhance the video's impact.

• Sound Design: Music, sound effects, and voiceovers are added to complement the visuals and convey the intended mood and message.

Example: For an Amazon client, a scripted video might depict a user's journey with a product, highlighting its features and benefits through a crafted storyline.

Doc-Style Videos

Definition and Use: Doc-style videos are unscripted and focus on real stories, using interviews and natural footage. These videos resemble documentaries but are typically shorter, ranging from 30 seconds to a few minutes.

Production Process:

Pre-Production:

• Outline Creation: Instead of a full script, an outline is prepared, focusing on key points and interview questions. This stage involves identifying the subjects and setting up interviews.

• Research: Understanding the subjects and context is crucial to asking insightful questions and capturing relevant footage. Production:

• Filming Interviews: Subjects are interviewed, and natural, unscripted responses are recorded. This allows genuine stories and emotions to emerge.

• Capturing B-Roll: Supplementary footage, known as B-roll, is filmed to provide context and visual interest. This includes shots of the environment, people in action, and related activities. Post-Production:

• Editing: The editor shapes the narrative by piecing together interview clips and B-roll. This stage is crucial as the story often takes form in the editing room.

• Adding Graphics: Text overlays, logos, and other graphics are added to emphasize key points and provide additional information.

• Sound Design: Music and sound effects are incorporated to enhance the storytelling and maintain viewer engagement.

Example: A doc-style video for a lock company might feature interviews with designers and users, showing real-world applications and personal experiences with the product.

Key Differences

Story Development:

• Scripted Videos: The story is developed during pre-production, with a clear narrative planned out before filming.

• Doc-Style Videos: The story emerges during post-production, shaped by the interviews and footage captured. Flexibility:

• Scripted Videos: Follow a predetermined path, with little room for deviation during filming.

• Doc-Style Videos: More adaptable, as the narrative can change based on the interview responses and spontaneous moments. Viewer Engagement:

• Scripted Videos: Aim to entertain and inform through a controlled and polished narrative.

• Doc-Style Videos: Build authenticity and trust by showcasing real experiences and unscripted moments.

Conclusion

Choosing between scripted and doc-style videos depends on your brand's message and how you want to engage your audience. Scripted videos offer control and creativity, while doc-style videos provide authenticity and a personal touch. Both styles have unique strengths and can be powerful tools in your marketing strategy.