Metaview

Two customer story films, two cities, one B2B marketing programme. Case study films that put Metaview’s customers on camera, across Europe and the US.

The Brief

Metaview, the London-based AI interviewing platform backed by Google Ventures, runs an ongoing customer story programme: flagship case study films featuring strategic customers, designed to anchor a multi-channel marketing system across paid LinkedIn, paid YouTube, account-based amplification by the featured contributors, conference and event use, and dedicated case study landing pages. They needed a production partner who could match the format consistently across films, slot into their existing visual system, and handle the international logistics of filming customers wherever they are. Since January 2025 we have produced two flagship films in this programme, featuring two of their most strategic customers: Deel and Cockroach Labs.

Our Approach

We built a repeatable production model around Metaview’s standard case study question set: problem, decision, usage, impact. This kept each film tightly structured around a clear narrative arc and made post-production efficient across the series. The first film was shot at Alan Price’s home in Amsterdam, with a two-person crew capturing a single in-depth interview alongside b-roll of him working and exterior coverage in his neighbourhood. The second was a more complex transatlantic production at Cockroach Labs’ Manhattan office, with three contributors interviewed back-to-back in a single morning followed by an afternoon b-roll block. For New York we worked with a trusted local crew and a lean two-camera, two-light setup, managing the entire production end to end from London including crew coordination, call sheet, contributor briefing, schedule and full building insurance compliance for the venue. Stephanie from Metaview joined both shoots to direct on-camera. Final cuts sat within Metaview’s existing visual system, with their motion designer layering in branded pre-roll, post-roll, lower third animations and section title cards.

The Output

Two customer story films, each anchoring a layer of Metaview’s marketing programme: Metaview x Deel: a 3 to 3.5 minute film featuring Alan Price, Global Head of Recruiting at Deel. Metaview x Cockroach Labs: a customer story film featuring Lynette Estrada (VP, Global Recruiting), Andrew Delabar (Manager, Global Recruiting Operations) and Megan Mueller. Both distributed across: Paid LinkedIn ads Paid YouTube ads Account-based amplification by featured contributors Conference and event use Dedicated case study landing pages

Meatview x Deel

Meatview x Cockroach

“The collaboration worked really well across both films. Headroom were accommodating and collaborative in solving any challenges that came up, and did a lot to make sure the subjects of the video felt comfortable, working around their schedules so we were never intrusive into their day. The editing process was very collaborative too. They worked right into our feedback, and we ended up with something we were really happy with.”

—

Stephanie Tsimis, Marketing, Metaview

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