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Video Production for Marketing Agencies: How to Work Together


A client has approved the campaign direction. The agency knows the audience, the message and where the content needs to…

Video Content Repurposing: How to Get More From Every Shoot


Creating new video takes time, planning and budget, and not every campaign needs to start from nothing. Footage you already…

How to Choose a Video Production Company


A note before anything else. This guide is written by a video production company, which means it cannot be neutral,…

5 Key Elements of Effective Event Video Production


Most event video production is judged the wrong way. Someone watches the highlight film, decides it looks good or it…

Corporate Video Production: How to Plan a Successful Filming Day


A successful filming day begins well before the cameras arrive. In B2B video marketing and corporate video production, careful preparation…

How to Get Video Content Your Salespeople Actually Use


There is a specific kind of video that gets commissioned with good intentions, delivered on time, uploaded somewhere sensible, and…

The Essential Guide to Filming Corporate Events


Most corporate events are filmed badly, and the reasons are boring. Not the wrong camera. Not the wrong crew, usually.…

Case Study Videos: What They Are and What Makes One Work


Most companies can explain what they do. Proving it works is harder. A case study video is the attempt. Take…

The Ultimate Case Study Video Brief (Free Template)


TL;DR Most case study video briefs ask clients to commit to numbers nobody controls. Ours doesn’t. Below is a free…

How To Make The Most Of Limited Filming Time In Corporate Video Production


Most corporate video shoots have one thing in common: time is limited. The senior team may only be available for…