The launch event was the ideal moment to film, because every voice that mattered was already in one place on the same day: residents, the housing association and the Allume team. Rather than scheduling and travelling to a series of separate interviews over several weeks, we captured the full set of stakeholder testimonials, the site tour and the drone footage in a single planned day. That is the quiet advantage of filming around an event: the pre-production and logistics that usually stretch a case study across weeks collapse into one.
We built the shoot around Powering Change: The Solar Experience, across two Newport locations. The plan covered drone footage of the rooftop solar panels and the estate, b-roll of the presentation and site visit, posed group shots of the Allume team, and a set of stakeholder interviews conducted on the day by Allume’s marketing lead. We worked with a local crew member representing Headroom and a lean two-camera setup with drone, lighting and sound, structured to capture the drone before the tour and then move flexibly between interview locations for variety. In the edit, we cut the film around the strongest voices: residents noticing lower bills straight away, the housing association on the funding and the impact, and Allume explaining how SolShare solves the EPC discrepancy between ground, middle and top floor flats. The film was delivered in Allume’s brand style through several Frame.io feedback rounds, alongside a clean, music-free and graphics-free high-res master so their team could cut shorter social versions in-house.
