FINTRAIL

FINTRAIL is a specialist financial crime and compliance consultancy working with some of the biggest names in fintech, from Monzo and Tide to ClearBank and Santander. Each year they host FFECON, their flagship FinCrime Exchange conference in the City of London, bringing founders, MLROs and compliance leaders from across the fintech world into one room. They needed event filming and photography that could keep pace with a busy single-day conference and produce a set of polished assets to power their marketing long after the event: highlight films, speaker soundbites, and a large library of stills for social, web and follow-up campaigns.

An event like FFECON is the ideal moment to capture a year’s worth of content in a single day, because everyone worth filming is already in the room. We staff the day with a small, discreet crew: a producer, a videographer and a dedicated event photographer, covering everything from registration and the main forum through to the sponsor stands, networking and drinks reception. Alongside the highlight coverage, the videographer captures a set of vox-pop interviews with speakers and delegates on the conference floor, which become the backbone of the edit. In post we cut the material into a suite of assets at multiple lengths and in both horizontal and vertical formats, with contributor name captions and FINTRAIL branding, so the team has ready-to-post content for LinkedIn and their campaign follow-ups. We also hand over the full raw footage and stills library, which FINTRAIL reuse to promote the following year’s event.

Because it is a returning annual booking, each year builds on the last: we take detailed feedback into the next event, adjust the shot brief, and keep the look consistent while sharpening the coverage year on year.

For each edition of FFECON we deliver:

A suite of highlight films at multiple lengths (a long-form edit plus 30 and 10 second cuts)
Vox-pop interviews with speakers and delegates
Horizontal and vertical versions of every video for social
A large library of edited event stills (over 400 in the most recent edition)
Full raw footage handed over for the client’s ongoing use

Assets are used across LinkedIn, the FFECON website and FINTRAIL’s follow-up marketing, with individual speaker interviews also shared with the featured contributors and their companies.