Metaview case studies

The Metaview case study films are part of a programme of customer stories from one of the UK’s fastest-growing AI platforms. Metaview, the London-based AI interviewing platform backed by Google Ventures, produces flagship case study films featuring its most strategic customers, designed to anchor a multi-channel marketing system across paid LinkedIn, paid YouTube, account-based amplification by the featured contributors, conference and event use, and dedicated landing pages. They needed a production partner who could match the format consistently across films, slot into their existing visual system, and handle the international logistics of filming customers wherever they are. Since January 2025 we have produced two case study films in this programme, featuring two of their most strategic customers: Deel and Cockroach Labs.

We built a repeatable production model around Metaview’s standard question set: problem, decision, usage, impact. This kept each film tightly structured around a clear narrative arc and made post-production efficient across the series.

The first film was shot at Alan Price’s home in Amsterdam, with a two-person crew capturing a single in-depth interview alongside b-roll of him working and exterior coverage in his neighbourhood. Alan Price is Global Head of Recruiting at Deel.

The second was a more complex transatlantic production at Cockroach Labs’ Manhattan office, with three contributors interviewed back-to-back in a single morning followed by an afternoon b-roll block. For New York we worked with a trusted local crew and a lean two-camera, two-light setup, managing the entire production end to end from London including crew coordination, call sheet, contributor briefing, schedule and full building insurance compliance for the venue.

Stephanie from Metaview joined both shoots to direct on-camera. Final cuts sat within Metaview’s existing visual system, with their motion designer layering in branded pre-roll, post-roll, lower third animations and section title cards.

Two customer story films, each anchoring a layer of Metaview’s marketing programme:

Metaview x Deel: a 3 to 3.5 minute film featuring Alan Price, Global Head of Recruiting at Deel. Metaview x Cockroach Labs: a film featuring Lynette Estrada (VP, Global Recruiting), Andrew Delabar (Manager, Global Recruiting Operations) and Megan Mueller.

Both distributed across:

Paid LinkedIn ads Paid YouTube ads Account-based amplification by featured contributors Conference and event use Dedicated case study landing pages

The result is a repeatable case study format Metaview can keep returning to: one production partner who understands how each film needs to plug back into the wider marketing, wherever in the world the customer is based.